EDUCATION
| MBA in General Management (GPA: 3.94) | University of Wisconsin River Falls, USA | 2016 |
| M.Sc. in Economics | University of Calcutta,India | 2008 |
| B.Sc. with Economics (Hons.) | University of Calcutta, India | 2006 |
Brief introduction
Sukanya Mullick
- Born and brought up in Kolkata (The City of Joy), West Bengal, India. I am the only child and interested in academics from childhood. Other than academics I am interested in drawing, singing and swimming also. After completing high school from Bethune Collegiate School, one of the reputed schools in Kolkata , I joined Scottish church College for my undergraduate studies.From high school time Economics attracted me very much. That’s why I took Economics as Honors subject in college. While studying in college, I joined Creative Web Logo as a business development manager. I worked there as a high-performing, results-focused Business Development and Project Manager with 4 years of experience in Project Bidding , Cost estimation, Client Interaction, Business development, Project management and Web Marketing. I have worked in Creative Web Logo from 2006 to 2010. After my undergraduate studies, I completed my Master’s from the University Of Calcutta in Economics in the year 2008. Recently, I have completed my MBA from the University of Wisconsin-River Falls.
HubSpot
Marketing Automation
Mailchimp
Marketing Automation
Audience View
CRM Software
Salesforce
CRM Software
Drupal
Web Site Builder
Wordpress
Web Site Builder
show skills
RESUME
WORK EXPERIENCE
Dec 2018 - Till Date
Grater Twin Cities United WayGrater Twin Cities United Way
Email Marketing Manager
1. Managing the email development process, including: partnering with the creative team on content & creative production; and engaging with internal partners to identify and segment key marketing lists related to messaging objectives and audience. 2. Performing day-to-day email marketing activities including email campaign set-up: template creation, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns, creating events pages on the website to support email. 3. Supporting the donor journey mapping to optimize communication touch points and align with the organization’s editorial calendar for content. 4. Managing the database by overseeing frequency of communication to audience segments, list hygiene, email deliverability and by providing insight into donor/ volunteer behavior. 5. Designing, deploying, maintaining and optimizing programs using marketing automation tools/software.
Nov 2017 - Nov 2018
National Sports CenterNational Sports Center
Marketing Information Manager
Email Marketing: 1. Working with NSCF work-groups to create email calendar based on upcoming events/milestones. 2. Generating email content to drive sales. 3. Meeting deadlines and manage work-flow to allow for work-group processing time and reviews. 4. Managing Contacts; uploading lists to CRM and identifying proper tag/contact recipients for sends. 5. Reporting email metrics (send volume, open rate, click rate) and track messaging effectiveness. 6. Lead generation of sales teams; generating new contacts. Social Media Marketing: 1. Overseeing social media marketing efforts, including development and management of cadence of messaging and content generation relative to upcoming events/milestones. 2. Reporting metrics (new users, engagement [reposts, comments, etc.], length of view) and track effectiveness. 3. Contributing to strategy and content generation for various assigned channels. 4. Staying current with and research evolving best practices for various assigned channels. 5. Collaborating and delegate as necessary to ensure an adequate level of attention. 6. Responding, engaging and monitoring social channels. Website: 1. Maintaining quality and NSCF/program brand standards across pages. 2. Providing technical assistance to staff in the management of content and creation of new pages. 3. Maintaining updated images and graphics to keep the website fresh. 4. Monitoring and managing content – dates, times, location updates, grammar, punctuation, links and brand standards. 5. Reporting metrics (number of visitors, new vs. Returning, length of time on pages, conversion to sale) and tracking the effectiveness. 6. Leadership in website architecture. 7. Creation and management of landing pages, surveys; tracking and reporting metrics.
Feb 2017-Oct 2017
Urban Arts AcademyUrban Arts Academy
Development Assistant
1. Communicated the mission of Urban Arts with staff, volunteers and within the community in order to connect current and prospective donors with mission outcomes. 2. Assisted in implementing strategies to build a large sustained base of annual individual donors. Developed, implemented and monitored development strategies to enhance the cultivation, solicitation, and stewardship of donors. 3. Developed relationships with constituents, referral partners, and existing volunteer leaders in order to obtain a personal introduction to prospective constituents. 4. Identified prospects, research and analyze development options in order to identify business opportunities. Cultivate prospects as assigned. 5. Assisted in securing financial support from individuals, foundations, and corporations. 6. Assisted in the development and implementation of Urban Arts’ annual fundraising plan, including helping to coordinate a new Monthly Giving program. 7. Utilized electronic data management tools in order to review and analyzed pertinent information and monitored financial and mission-related results. 8. Served on Task Force for Data Clean Up. 9. Served as a member of Development Committee. 10. Served as Staff Liaison and Active Committee Member for the UAA Gala Committee.
Since Sep 2016-Jan 2017
Lifecell CorporationLifecell Corporation, an Acelity Company
Marketing Assistant
Supporting product marketing initiatives in the cosmetic marketing division. Gathering and organizing data to provide information for departmental special projects or reports; assisting in preparing written reports; accompany professional level employees on assignments. Supporting direct mailings and email campaigns to reach surgeons throughout the United States. Merging master surgeon database with an existing customer database to assist all future direct outreach programs. Performing competitive market analysis including annual revenues, sales growth, and estimated market share regarding the company and its primary competitors within specific market segments to assist sales growth and product market penetration. Assisting with the development of marketing materials and their dissemination to the field.
June - Aug, 2016
PDI HealthCarePDI HealthCare
Marketing & Communications Associate
Migrated all the marketing contents from Act-On software to HubSpot. Created custom landing pages and eblasts. Identified and managed any functionality updates made to the company website. Designed Newsletter & Social Media Promotion. Managed marketing automation software to create email campaigns and landing pages. Managed the contents on SpringCM. Managed & updated Salesforce. Supported initiatives of internal teams through a wide range of external and internal communications projects. Coordinated monthly external e-newsletter creation and distribution.
2016
Ordway Centre for the Performing ArtsOrdway Centre for the Performing Arts
Marketing & Communications Intern
Assisted in developing and writing strategic marketing/communications plans. Researched, identified and pitched causes of marketing opportunities to local businesses. Implemented marketing/communications plans that will favorably project an image of the Ordway. Implemented advertising, promotion and grassroots marketing activities including print, online, digital and social media. Helped in writing and design of promotional publications including e-news, flyers, and/or brochures. Represented the Ordway to the community through media relationships and other types of contacts.
2016
Urban Arts AcademyUrban Arts Academy
Fundraising & Development Intern
Supported the Development & Outreach in the following areas: Created and fostered relationships with prospective donors/sponsors. Entered & managed data into database for the donors and the students. Coordinated and executive events planned throughout the fiscal year. Worked with staff to maximize existing programming. Supported the annual Gala, including requesting silent and live auction donation items, sponsorships, and admin duties. Helped support Give MN pre-events. Identified communication needs and goals of UAA. Developed and implemented a master “branding” plan for UAA. Managed and handled several information channels and platforms (from live interviews to press releases and social media).
2015-2016
Be The Match FoundationBe The Match Foundation (NMDP)
Event Service Assistant Intern
Created reports and metrics and analyzing the data for the future strategies. Worked with Excel to create different types of reports for the future data analysis. Analyzed the data of the past years to understand the performance of past events. Assisted with event operations including —data entry, list development, committee meetings, and other efforts—based on the direction provided by the director of national events. Assisted in the preparation of materials for marketing and promotional activities for volunteer fundraising events and gatherings with direction from the event coordinator. Coordinated mailing lists for correspondence. Tracked registrations for the event. Assisted the foundation with various projects including mailings, research, solicitations and follow-up.
2015
Museum of Russian ArtMuseum of Russian Art
Development Intern
Assisted Director of the museum in the administrative duties. Maintained the member resource management database. Analyzed language for grants and websites. Performed general organizational responsibilities. Assisted in preparation for Museum events. Promoted the Museum Events. Helped to create calendar and action items for development goals.
2015
Economic Impact Study, SomersetEconomic Impact Study of Summer Set Music Festival
Project Manager
Prepared Audience Survey questionnaire and analyzed the survey data. Did the market research & interviewed local business professionals. Analyzed the economic impact of the music festival. Presented and delivered the final report to client.
2006-2010
Creativeweblogo TechnologiesCreativeweblogo Technologies
Project Manager
Interacted with clients and delivered projects. Responsible for Online Project Bidding. Directed and negotiated terms and conditions with various Clients to extend applications and delivered applications. Managed and tracked the progress of the project in different stages. Made new design proposals and Annual maintenance contract. Defined Web marketing Strategies and Web Business Consulting. Assisted for validation and data collection from all systems and developed test strategies and transitioned applications including the development of strategies for several systems. Conducted regular impact analysis in order to assess the consequences of the project delivery. Hired staffs and equipping resources with necessary skills. Accelerated future delivery process by project harvesting.
2011-2012
Vagdevi Vilas SchoolVagdevi Vilas School
Assistant Teacher
Worked as a computer science and mathematics teacher. Key member of career and talent building team. Made lesson plans and guided parents to motivate their children in the fields they are interested.
2010
Acculogix Software Solutions Private LimitedAcculogix Software Solutions Private Limited
HR Recruiter
Acquired talents for clients. Managed and trained team of 3. Analyzed resumes of skilled jobseekers for appropriate jobs.
SAY ABOUT ME
RECOMMENDATION
"Sukanya helped me with digital marketing projects at PDI. She was able to quickly learn the various systems, which was very beneficial in completing the projects before deadline. Sukanya is not only a quick-learner, but she is also hardworking and a pleasure to have on the team. I enjoyed working with Sukanya, and think she would be an asset to any organization."
Polina Opelbaum - Manager, Corporate Communications at IPC
"Sukanya Mullick was our Fundraising Intern from January to May 2016 The following is the list of her accomplishments and completed tasks she did for UAA: • Generated and posted event information for Urban Arts on Facebook • Managed in-kind donations for annual Gala fundraising event in eTapestry database, including donation requests, donations received, and thank you letters • Assisted in promotion of Urban Arts summer programming • Updated content on Urban Arts website Sukanya is kind, enthusiastic and takes direction very well. Every project we gave her and that she took on was well executed. Her strongest asset is her communications skills and the ability to bring projects to fruition in all the elements of her work. Sukanya is curious, creative, inquisitive, and sensitive to and tuned in to others’ needs. She is a hard worker who is consistently dedicated to improving the quality of the work. Sukanya’s demeanor is one of respect, warmth, commitment and integrity. "
Tamar Ghidalia - Executive Director at Urban Arts Academy
"I am pleased to be able to provide this recommendation of Sukanya Mullick. Sukanya is a graduate of the AACSB accredited MBA program at the University of Wisconsin-River Falls. As her academic adviser, I had the opportunity to work directly with Sukanya. She was very committed to success throughout her MBA degree. She demonstrated her dedication and commitment to providing high-quality work, both in her classes and for external businesses supported through class project opportunities. She understands the importance of goal setting and deadlines. This dedication to results will allow her to be very successful in her career. I highly recommend Sukanya."
Leanne Van Allen - University of Wisconsin-River Falls - Director, Graduate Programs
"Sukanya worked as an intern at The Museum of Russian Art in 2015, and it was an incredibly positive experience. She hit the ground running, and was tasked with cleaning up donor data, track donations, and assist with the museum's membership program. Right away, she showed remarkable initiative and expanded into social media and marketing. Definitely a big asset to our museum! Thank you Sukanya for your time at TMORA."
Vladimir von Tsurikov - Director at The Museum of Russian Art
"I would like to recommend Sukayna. Sukanya is very detail-oriented and did a great job compiling our event end of year metrics, helping us analyze the results of our marketing and fundraising tactics. She is a great communicator, asking excellent questions to make sure she understood the data needed by our staff. "
Teri (Rolfes) Vogt - Director at Be The Match
GET IN TOUCH
CONTACTS
Contact Info
- meetmunia@gmail.com